Path: utzoo!utgpu!watmath!ubc-cs!van-bc!mdivax1!theriaul
From: theriaul@mdivax1.uucp (Roger Theriault)
Newsgroups: can.general
Subject: Re: American magazines in Canada
Message-ID: <1989Jun21.200421.9494@mdivax1.uucp>
Date: 21 Jun 89 20:04:21 GMT
References: <89Jun19.002358edt.11715@neat.ai.toronto.edu> <2342@uwovax.uwo.ca>
Reply-To: theriaul@mdivax1.uucp (Roger Theriault)
Organization: Mobile Data International, Richmond, B.C., Canada
Lines: 28

In article <2342@uwovax.uwo.ca> miller@uwovax.uwo.ca (Greg Miller) writes:
>In article <89Jun19.002358edt.11715@neat.ai.toronto.edu>, tjhorton@ai.toronto.edu ("Timothy J. Horton") writes:
>> "Time" basically repackages > it's american mag in a slightly Canadian dress,
>> and competes head-to-head > against Macleans's (though 'borrowing' so much
>> reduces costs, of course). 
>
>Is it not the case that prior to the law which put barriers up to US magazines,
>and only Canadian magazines were favored with discounted rates at Canada Post,
>that TIME actually produced a Canadian edition with Canadian news not found
>in the US version.  Thus the effect of the law was actually, in th case of
>TIME, to eliminate Canadian content?
>

I believe that this is more related to tax writeoffs for advertising expenses
by Canadian corporations.  Revenue Canada keeps Molsons (for example) from
placing ads in US magazines DIRECTED AT CANADIANS or in US border TV stations
in order to get them to advertise here in Canada, thus spending the
tax-deducted dollars here, to (one hopes) Canadian publishers and broadcasters.
In my humble opinion, TIME is just trying to make more $$ by putting out
a Canadian (not really) issue.  The ad bucks go to New York, as do our
subscription fees, and Canadian publishers lose out (but the advertisers
still get a write-off and some lucky printer in T.O. gets paid:-).

Roger

-- 
Roger Theriault
Internet: theriaul@mdivax1.uucp   UUCP: uunet!ubc-cs!van-bc!mdivax1!theriaul