Path: utzoo!utgpu!watmath!ubc-cs!van-bc!mdivax1!theriaul
From: theriaul@mdivax1.uucp (Roger Theriault)
Newsgroups: can.general
Subject: Re: Canadian commercials on US radio and tv stations
Summary: A clarification.
Keywords: advertising, tax, US
Message-ID: <1989Jun23.224945.14380@mdivax1.uucp>
Date: 23 Jun 89 22:49:45 GMT
References: <89Jun19.002358edt.11715@neat.ai.toronto.edu> <2342@uwovax.uwo.ca> <1989Jun21.200421.9494@mdivax1.uucp> <2365@uwovax.uwo.ca>
Reply-To: theriaul@mdivax1.uucp (Roger Theriault)
Organization: Mobile Data International, Richmond, B.C., Canada
Lines: 40

In article <2365@uwovax.uwo.ca> miller@uwovax.uwo.ca (Greg Miller) writes:
> [you (Roger Theriault) write:] 
>
>> Revenue Canada keeps Molsons (for example) from  placing ads in US magazines
>                 ^^^^^
>> DIRECTED AT CANADIANS or in US border TV stations
>
>Is this term used loosely, ie do you mean discouraged or what, as I have seen
>numerous commercials for Molsons beer on WKBD-TV, channel 50, Detroit , MI. 
>
>And the municipalities (well maybe just Metropolitan Toronto)
>and provincial governments and federal governments all advertize on US 
>radio and TV stations.

I was certainly using the term loosely.  What I meant was that anybody is
free to advertise in the U.S. (or anywhere else), but that tax writeoffs
for advertising not placed in Canadian magazines (including any Canadian-
published mag with enough circulation) or not placed with Canadian
broadcasters do not get the same treatment Canadian-placed ads would.

I have seen ads on a Washington State TV station that seemed to ONLY be
aimed at Vancouver; however, this station is a small border station
whose viewing audience is primarily Canadian.  I presume they charge
much less for air time (most of their programming is low-cost movies,
very few series) and still make money.  Of course the reduced cost to
advertise makes up for the disadvantage of not getting tax savings, and
so the advertisers (mostly local Vancouver businesses rather than national
contracts) are quite happy.

I suspect WKBD is an independent station as well.

I don't know too much about Revenue Canada's treatment in regard to this
topic, but I do know it is different.  Perhaps someone can elaborate on
their policies.  (Actually, Greg, doesn't Western have a journalism/mass comm
program?)

Roger Theriault
-- 
Roger Theriault
Internet: theriaul@mdivax1.uucp   UUCP: uunet!ubc-cs!van-bc!mdivax1!theriaul