Path: utzoo!attcan!ncrcan!moegate!soley
From: soley@moegate.UUCP (Norman S. Soley)
Newsgroups: can.general
Subject: Re: Canadian commercials on US radio and tv stations
Message-ID: <422@moegate.UUCP>
Date: 26 Jun 89 13:28:10 GMT
References: <89Jun19.002358edt.11715@neat.ai.toronto.edu> <2342@uwovax.uwo.ca> <1989Jun21.200421.9494@mdivax1.uucp> <2365@uwovax.uwo.ca>
Reply-To: soley@moegate.UUCP (Norman S. Soley)
Organization: Ontario Ministry of the Environment
Lines: 35

In article <2365@uwovax.uwo.ca> miller@uwovax.uwo.ca (Greg Miller) writes:
>In article <1989Jun21.200421.9494@mdivax1.uucp>, theriaul@mdivax1.uucp (Roger
>Theriault) writes: 
>
>> Revenue Canada keeps Molsons (for example) from  placing ads in US magazines
>                 ^^^^^

Should actually say, "makes it unattractive from a tax point of view"

>> DIRECTED AT CANADIANS or in US border TV stations
>
>Is this term used loosely, ie do you mean discouraged or what, as I have seen
>numerous commercials for Molsons beer on WKBD-TV, channel 50, Detroit , MI. 
>
>And the municipalities (well maybe just Metropolitan Toronto)
>and provincial governments and federal governments all advertize on US 
>radio and TV stations.

But these are supposedly aimed at American viewers, Molson's sells a lot of
beer to our American neighbours, I don't know how true this is but I've been
told that the Molson's plant here on Fleet Street brews exclusively for 
the US export market and Molson's supplies the Toronto Market out of the Barrie
plant. 

A better example of the kind of thing they're trying to pressure against is
companies which do not sell to the US at all advertising on US border stations,
a number of Toronto businesses advertise on WUTV from Grand Island, New York
because it's cheap. US TV is less regulated than ours so they have an unfair 
advantage over Canadian stations (WUTV is a good example of this, they have 
no news, no community affairs programming, and loads of paid programming).
-- 
  Norman Soley - The Communications Guy - Ontario Ministry of the Environment
soley@moegate.UUCP  or if you roll your own:  uunet!attcan!ncrcan!moegate!soley
   The Minister speaks for the Ministry, I speak for myself. Got that! Good. 
     Stay smart, go cool, be happy, it's the only way to get what you want