Path: utzoo!attcan!uunet!cs.utexas.edu!tut.cis.ohio-state.edu!ucbvax!UCONNVM.BITNET!SEWALL From: SEWALL@UCONNVM.BITNET (Murph Sewall) Newsgroups: comp.sys.apple Subject: Re: 2 questions re: Vulcan Message-ID: <8906260924.aa01075@SMOKE.BRL.MIL> Date: 26 Jun 89 13:43:59 GMT References: Sender: daemon@ucbvax.BERKELEY.EDU Organization: The Internet Lines: 35 >>From my observations of the above mentioned ads, I find the AI ads to be >cheaply produced. Even the old ads never left a very good taste in my mouth. >Advertizing gives a potential buyer thier initial impression about a company. >AI's advertizments being cheap and childish left me with a feeling that this >is a company run by adolescents on a small budget. A novel suggestion: "Companies should charge higher prices so they can afford to run more respectable looking advertisements" :-) Before you light your flame, I DID twist what you said (attention getting huh), but the point is AI charges $150 less than AE for (apparently) equivalent hardware - the savings have to come from somewhere. 1 - fewer and cheaply produced ads. 2 - lower paid (and perhaps less classy) executives. 3 - less service and customer support. Neither 1 nor 2 should bother you much because they have no material impact on the utility of the product. Possiblity 3 is another matter IF it is true. Is the probable difference in support between the two companies worth $150 up front (that's a healthy percentage of the price of AI's 20 Mbyte unit)? In the absence of any other information (comparison of others' experiences with the two vendors, for example) which you buy from (assuming you want an internal at all) depends on how risk averse you are - gamblers will go with AI while the compulsively cautious will patronize AE. Murph Sewall Vaporware? ---> [Gary Larson returns 1/1/90] Prof. of Marketing Sewall@UConnVM.BITNET Business School sewall%uconnvm.bitnet@mitvma.mit.edu [INTERNET] U of Connecticut {psuvax1 or mcvax }!UCONNVM.BITNET!SEWALL [UUCP] (203) 486-5246 [FAX] (203) 486-2489 [PHONE] 41 49N 72 15W [ICBM] -+- I don't speak for my employer, though I frequently wish that I could (subject to change without notice; void where prohibited)