Path: utzoo!attcan!utgpu!jarvis.csri.toronto.edu!mailrus!tut.cis.ohio-state.edu!brutus.cs.uiuc.edu!wuarchive!wugate!uunet!utoday!greenber From: greenber@utoday.UUCP (Ross M. Greenberg) Newsgroups: news.admin Subject: Re: Franchise Opportunity Keywords: Commerce, commercial, business, etc Message-ID: <945@utoday.UUCP> Date: 16 Aug 89 14:24:48 GMT References: <434@tp2.Waterloo.NCR.COM> <1989Aug9.140945.5371@ddsw1.MCS.COM> <937@utoday.UUCP> <339@m2xenix.UUCP> <943@utoday.UUCP> <391@ubbs-nh.MV.COM> Reply-To: greenber@.UUCP (Ross M. Greenberg) Distribution: na Organization: UNIX Today!, Manhasset, NY Lines: 61 In article <391@ubbs-nh.MV.COM> noel@ubbs-nh.MV.COM (N. Del More) writes: > >The number of complaints vs. thankies aside, what exactly is the >difference? You are a commercial profit making organization advertising >your publication. > Not advertising, to me. Mentioning we exist, offering our book to readers, etc. My job isn;t to increase circulation. My job is to review product, technically review the material we print, etc. We have a circ of something like 50K. The coupla hundred people who have sent me mail saying "Subscribe Me!" doesn't affect our circ numbers substantially. Certainly not enough to influence our ad rates. But it sure makes it easier for people to get the book if there slipped through the circ department's lists... >I don't personally object to your map, but it sounds to me that your kind >of caught with your pants down and trying to justify it. > I don't see it that way. If I did, it wouldn't have been posted. >A commercial advertisement IS a commercial advertisement regardless of >its intended purpose. > Oy! I'm having the same conversation in E-mail with someone else. I consider the posting a service -- and something to make *my* job easier, too. When you post a question to the net for the advantage of your company, I guess you use the net for commercial advantage, too. And, I don't see my posting as a commercial announcement. >And least I forget, Unix Today! is a controlled publication, that is, the >more qualified subscribers you have the more you charge your advertisers >and the more income generated. Correct? > As stated above, the number of people asking for subs doesn't really affect our ad rate. And, since I'm editorial, not sales, I have nothing to do with that stuff. We make sure to keep sales and editorial separate. Credibility is the only thing we have to offer our readers. Once the two of the extremes meet, you get a "how do we please the advertisers?" publication. Ick! Pitiou! Of course, my own ego (small as it is! :-) ) wouldn't mind having a bunch more readers. And I am pretty proud of UNIX Today! >Heck, I'd put it in the maps too. Great way to get hold of a large >audience of Unix professionals B-) > Even better is to discuss it in this news group! :-) -- Ross M. Greenberg UNIX TODAY! 594 Third Avenue New York New York 10016 Review Editor Voice:(212)-889-6431 BBS:(212)-889-6438 uunet!utoday!greenber BIX: greenber MCI: greenber CIS: 72461,3212