Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!cwjcc!gatech!mcnc!ecsvax!urjlew From: urjlew@ecsvax.UUCP (Rostyk Lewyckyj) Newsgroups: comp.sys.amiga Subject: Re: C-A Advertising? Harrrd to believe! Summary: Even Better Message-ID: <7553@ecsvax.UUCP> Date: 23 Aug 89 18:40:39 GMT References: <8908202139.AA18349@jade.berkeley.edu> Organization: UNC Educational Computing Service Lines: 44 In article <8908202139.AA18349@jade.berkeley.edu>, 451061@UOTTAWA.BITNET (Valentin Pepelea) writes: > Mike Smithwick writes in <30526@ames.arc.nasa.gov> > > > I just picked up a copy of the magazine VideoMaker, for home video > > There were 10, count 'em 10 ads for Amiga stuff. Companies like > > Syndesis, Go Amigo, Computability were in there, but the biggest > > shock was a full page ad from Commode-Doore themselves! I think that's Commode-D'or = gold plated commode > > The best way that Commodore could project the Amiga as a popular video > accessory would be to not only publish ads in video magazines, but to also > have third party devellopers publish ads. That way the readers get to see > more ads and get the imression that the computer will well supported and > used by others. I would not be suprised if Commodore is sponsoring those > ads. > Even better than ads to give the impression that the computer will be well supported would be evidence of the actual support in the form of working hardware, accessories, and programs being used in highly visible places. In magazines this would be evidenced by articles that describe the actual use of such equipment ... for real projects in production environments. I.e. practical how to and testimonial articles to go along with the advertisements. I think that it is counterproductive if the articles in a magazine all describe things being done on PIXARS, MACS, IBMs etc. and the magazine has heavy C= advertisements. It then has a hollow quality. So I suggest that C= extend help to successfull Amiga users to get their uses written up. This could consist of advising freelance writers of interesting article opportunities. helping them sell Amiga articles. Supplementing the payment by magazines for Amiga articles (an inducement to write and sell Amiga articles, NOT articles written for hire!). Offering the same incentives as well as editorial assistance to users who might want to write up their own projects. In the case of academic publications that charge rather than pay for articles, be willing to cover the publicatoion costs. ----------------------------------------------- Reply-To: Rostyslaw Jarema Lewyckyj urjlew@ecsvax.UUCP , urjlew@unc.bitnet or urjlew@uncvm1.acs.unc.edu (ARPA,SURA,NSF etc. internet) tel. (919)-962-9107