Path: utzoo!attcan!uunet!ginosko!gem.mps.ohio-state.edu!tut.cis.ohio-state.edu!ucbvax!decwrl!shlump.nac.dec.com!shodha.dec.com!devine From: devine@shodha.dec.com (Bob Devine) Newsgroups: comp.sys.dec Subject: Re: Sears VAX Message-ID: <393@shodha.dec.com> Date: 24 Aug 89 23:34:30 GMT References: <675@uakari.primate.wisc.edu> Organization: Digital Equipment Corp. - Colorado Springs, CO. Lines: 14 In article <675@uakari.primate.wisc.edu>, bin@primate.wisc.edu (Brain in Neutral) writes: > So how does Sears get away with calling this vacuum cleaner of theirs a VAX? > Isn't that name trademarked or something by Digital? It is legally permissible to use the same name for two products if both are sufficiently distinct from each other. What `sufficiently' means often forms the basis for litigation -- witness McDonald's corporation's glee is attacking any company that puts a "Mc" in front of its name. Actually on second thought, some of the bigger VAXen have strong enough cooling fans that they almost could be considered vacuum cleaners! ;-) Bob Devine