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From: briand@tekig4.LEN.TEK.COM (Brian Diehm)
Newsgroups: comp.sys.mac
Subject: Re: Apple Desktop Media
Keywords: Fluff Vapor Hype
Message-ID: <4328@tekig4.LEN.TEK.COM>
Date: 19 Aug 89 04:23:12 GMT
References: <8908180444.AA05503@cunixd.cc.columbia.edu>
Reply-To: briand@tekig4.LEN.TEK.COM (Brian Diehm)
Organization: Tektronix, Inc., Beaverton,  OR.
Lines: 19

>I just got the "Apple Desktop Media" videotape in the mail.  It's a pretty 
>slick promotional tape.  It's more or less an extension of that Helo-Car
>commercial we've all seen day and night.
>
>Question:  What is Apple Desktop Media anyway?  Is it just a promotional
>term like "The Macintosh Office" was in 1985?  Or is it actually a product?
>Just goes to show you that the tape isn't all that clear if I still don't
>know what it is that they're selling.

Guy Kawasaki comments that Apple's current marketing consists of using
"desktop" as an adjective. I think that sums up exactly what you've seen.

Succinctly.

-- 
-Brian Diehm
Tektronix, Inc.                (503) 627-3437         briand@tekig4.LEN.TEK.COM
P.O. Box 500, M/S 39-383
Beaverton, OR   97077                        (SDA - Standard Disclaimers Apply)