Xref: utzoo comp.edu:2485 sci.edu:663 comp.cog-eng:1330 Path: utzoo!dciem!nrcaer!sce!sunray!timd From: timd@sunray.UUCP (Tim Dudley) Newsgroups: comp.edu,sci.edu,comp.cog-eng Subject: Re: What to know & universal icons Message-ID: <6999@sunray.UUCP> Date: 7 Sep 89 13:15:03 GMT References: <768@cogsci.ucsd.EDU> <3490@rtech.rtech.com> <1316@blackbird.afit.af.mil> <56868@aerospace.AERO.ORG> Reply-To: timd@cognos.UUCP (Tim Dudley) Followup-To: comp.edu Organization: Cognos Inc., Ottawa, Canada Lines: 21 In article kiravuo@kampi.hut.fi (Timo Kiravuo) writes: > >And an anecdote. A washing powder company was advertising in some >Arabian country. They had billboards showing a dirty cloth on the >left, cloth in water with washing powder in the middle and a >shining white cloth in the right-hand picture. Unfortunately >Arabian is read from right to left... >-- and another one - apparently Gerber Baby foods contributed a fair amount of food to the CARE program several years ago, and couldn't figure out why the baby food wasn't even being opened. Somebody finally discovered that is was because of the picture of the baby on the jar. The recipients knew that cans of beans had pictures of beans on the outside, cans of spinach had pictures of spinach, etc., and nobody would touch the jars with pictures of babies. -- Tim Dudley Cognos Incorporated (613) 738-1440 3755 Riverside Drive, P.O.Box 9707 uucp: uunet!mitel!sce!cognos!timd Ottawa, Ontario, Canada K1G 3Z4