Path: utzoo!attcan!utgpu!jarvis.csri.toronto.edu!mailrus!iuvax!rutgers!sun-barr!texsun!texbell!vector!telecom-gateway From: claris!netcom!edg@ames.arc.nasa.gov (Edward Greenberg) Newsgroups: comp.dcom.telecom Subject: Re: Radio Station Names (Wxxx - Kxxx) Message-ID: Date: 5 Sep 89 21:47:06 GMT Reply-To: Edward Greenberg Organization: NetCom- The Bay Area's Public Access Unix System {408 997-9175} Lines: 15 Approved: telecom-request@vector.dallas.tx.us X-Submissions-To: telecom@eecs.nwu.edu X-Administrivia-To: telecom-request@vector.dallas.tx.us X-TELECOM-Digest: volume 9, issue 348, message 5 of 10 In article vrdxhq!escom.com!al@ uunet.uu.net (Al Donaldson) writes: >But over the past several years there seems to be a trend of replacing >the legal call letters with catch-phrases and names that will appeal >to the audience, e.g., "COOL", "ROCK", "EASY". Now this has always They're still required to ID once an hour with their call letters and city or service area. Any use of other non-call letters is just advertising. KLOK was always Clock-FM, but once per hour, approximately on the hour, it was K-L-O-K San Francisco. -- Ed Greenberg uunet!apple!netcom!edg