Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!iuvax!rutgers!gatech!udel!udccvax1!don
From: don@vax1.acs.udel.EDU (Donald R Lloyd)
Newsgroups: comp.sys.amiga
Subject: CBM advertising (captured from FIDOnet)
Message-ID: <4299@udccvax1.acs.udel.EDU>
Date: 4 Sep 89 01:04:48 GMT
Reply-To: don@vax1.acs.udel.EDU (Donald R Lloyd)
Organization: University of Delaware
Lines: 129



     The following was posted to the amiga echo in fidonet sometime between
last night and tonight.  I thought others might be interested.

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From:       Chuck Henrich Of 120/142
To:         All                                   Msg #8069 31 Aug 89 11:48:28
Subject:    Commodore Advertises!                
Area:       Amiga International ECHO
Read count: 2

I downloaded this off a BBS yestardy (Who in turn got it from Safe 
Harbor)  
  
These posts were found on Safe Harbor BBS. Interesting stuff here for 
Amigoids! 
  
  
  Msg: #17133  Sec: F - Member Conference 
      25-Aug-89  07:29 PM 
Subj: Commodore Ads (R) 
From: Sysop 
  To: All Members 
As you may have already heard, Commodore is going to advertise the 
Amiga 
heavily starting in October. I have some additional information that I 
want 
to share with A.M.U.G.'s Members. You can repeat it if you like, I 
wasn't 
able to extract any secrets from the ad agency. 
Printed ads are going to start appearing in Time magazine starting in 
October. They will consist of seven consecutive pages arranged in pairs 
with 
a final wrap up page. The left page will depict an artsy photo of a 
professional using an Amiga application and the right page will be an 
amateur using a similar application. Each ad will contain pictures of 
six 
people. One of them is my wife Pam. There will be two separate sets of 
these 
ads and we are not sure which set Pam will be in. You will know Pam 
when you 
see the ad when you see stacks of papers and books in the picture. 
There will also be a new dealer demo released before Christmas. Pam and 
I 
were interviewed on videotape for the dealer demo. The ad agency was 
very 
pleased with the interview so we should be on the demo tape. 
Ok, here's the good stuff. Commodores TV ads will be shown on network 
television. I was told, "There are going to be so many Amiga ads on TV 
this 
Christmas that you are going to get sick of seeing them." I said, "I'll 
never get sick of seeing Amiga ads." They wouldn't tell me much about 
the TV 
spots but I will tell you what they said. LucasFilms is doing the ads. 
They 
will feature a small boy named Stevie who will do wonderful things with 
his 
Amiga. I got the impression that Stevie would be faced with a situation 
and 
use his Amiga to solve a problem. I'm assuming that the special effects 
will 
show off the Amiga's features, rather than replace them. These ads will 
probably start in October also. They are casting for the Stevie role as 
I 
write this. They are going to make Amiga into a household word. After 
this 
campaign people won't say "What's an Amiga" if you happen to mention 
that 
you own one. 
           Joe 
  
 Msg: #17137  Sec: 1 - Open Message Base 
      26-Aug-89  03:12 AM 
Subj: New Amiga Slogan (R) 
From: Sysop 
  To: All 
The new Amiga Slogan is: Amiga, the Computer for the Creative Mind, if 
my 
memory serves me well. Just thought you would like to know. Only Amiga 
makes 
it possible was good but I like the new slogan better. It has a better 
point 
to make. After all, the Amiga is best utilized by creative people. It 
brings 
out the creative spirit in anyone who dares to try its power and 
performance. So the Amiga makes it possible but end user creativity 
makes it 
happen. This shift in focus could help the new ad campaign succeed 
where 
others have failed. In my recent contacts with the ad agency handling 
the 
Amiga compaign, I have noticed one very important fact. Everyone that I 
met 
was really interested in learning about the Amiga and had a hard 
driving 
attitude geared towards making the new campaign succeed. They intend to 
put 
the word Amiga on everyone's lips starting in October. This is going to 
be a 
big campaign. Oh, if only I could buy more Commodore stock. It will 
never be 
this cheap again. OK, just out of curiosity, check option '9' on the 
bulletin menu when you call. I usually update it after 5:00 PM. 
Sometimes 
I'm late and once in a long while I forget but most of the time the 
info is 
up to date. When this message was written CBU was 10 & 5/8ths. I 
predict it 
will be back up to $19 per share by next spring. I'm not a stock 
analyst, 
just an Amiga enthusiast. 
                                                                Joe 
  
 
 
 
--- CM 4.6x 
 * Origin: NEC 107 EchoGate (1:107/3) 

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 Sounds good to me!

-- 
------------------------------------------------------------------------------- | ---------------    Don Lloyd  El Campeador   don@vax1.acs.udel.edu          |
| |Gibberish is |    DISCLAIMER:               don@pyr1.acs.udel.edu          |
| |spoken here. |   My employers are idiots.  They wouldn't understand        | | ---------------  my babbling even if they WERE literate enough to read it.  | -------------------------------------------------------------------------------