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From: brent@capmkt.COM (Brent Chapman)
Newsgroups: comp.software-eng,misc.jobs.misc
Subject: Recommended reading: The Macintosh Way, by Guy Kawasaki
Message-ID: <361@capmkt.COM>
Date: 21 Sep 89 22:53:27 GMT
Reply-To: brent@capmkt.COM (Brent Chapman)
Followup-To: comp.software-eng
Organization: Capital Market Technology, Inc.; Berkeley, CA
Lines: 26

I just finished reading Guy Kawasaki's new book, "The Macintosh Way"
(Scott, Foresman and Company, ISBN 0-673-46175-0, 209 pages, $19.95),
and recommend it highly as an informative, entertaining, and easy to read. 
It covers one person's insights on a variety of topics related to software
development: getting and keeping the people you want and need; dealing
with customers, user groups, distributors, dealers, the press, and the
competition; marketing; support; and so on.  His constant theme is
two fold: Doing the Right Thing, and Doing Things Right.

It's also a lot of fun.  He liberally tosses compliments and barbs
at various entities and individuals in the computer industry, some
well known, and some obscure.  

While the book is heavily oriented toward the Macintosh culture and
what Kawasaki calls "Macintosh Way companies", there are gems here
that anyone in the computer industry can benefit from.

Joe Bob says "Check it out!"...


-Brent
--
Brent Chapman                                   Capital Market Technology, Inc.
Computer Operations Manager                     1995 University Ave., Suite 390
brent@capmkt.com                                Berkeley, CA  94704
{apple,lll-tis,uunet}!capmkt!brent              Phone:  415/540-6400