Path: utzoo!attcan!utgpu!jarvis.csri.toronto.edu!mailrus!shadooby!ginosko!brutus.cs.uiuc.edu!apple!oliveb!amiga!cbmvax!peter
From: peter@cbmvax.UUCP (Peter Cherna)
Newsgroups: comp.sys.amiga
Subject: Re: Amiga on Entertainment Tonight (tonight! that's Wednesday)
Message-ID: <8156@cbmvax.UUCP>
Date: 12 Oct 89 14:38:51 GMT
References: <4657@ncar.ucar.edu> <8133@cbmvax.UUCP> <8135@cbmvax.UUCP> <18226@pasteur.Berkeley.EDU> <8145@cbmvax.UUCP> <18266@pasteur.Berkeley.EDU>
Reply-To: peter@cbmvax.UUCP (Peter Cherna)
Distribution: na
Organization: Commodore Technology, West Chester, PA
Lines: 32


Last night in the wee hours of the morning the "Usa Today" television
show carried a two minute or so long segment on one of the new
Amiga commercials.  The commercials are too good to spoil for those
of you who don't yet know the story-line and participants, so I'll
limit the details.

Before they broke for their commercial, the USA Today announcers
said that a look at Tip O'Neill's latest endorsement was upcoming.
When they returned, they showed several clips from the new Commodore
Amiga commercial, which included glimpses of a couple of the celebs
that are featured.  Two prominent shots of Our Favorite Computer
in action were shown, including the end of the ad which features
an Amiga playing an animation while the words "Commodore Amiga" appear
beside it, and a voice says the new slogan.

They mentioned that the ad campaign cost $15 Million and that the ads
were produced by George Lucas' production company.  As an amusing
note, they said that the ads were to promote "Commodores new(!) Amiga
computer".

Meanwhile, in print, yesterday's (October 11) USA Today newspaper carried
about a five inch column (plus photo) on the Amiga ad campaign (page 7B).

--
Peter Cherna, Software Engineer, Commodore-Amiga, Inc.
{uunet|rutgers}!cbmvax!peter    peter@cbmvax.cbm.commodore.com
My opinions do not necessarily represent the opinions of my employer.

"Great spirits have always encountered violent opposition
 from mediocre minds." - Albert Einstein
A personal observation: "Claiming the latter hardly proves the former."