Path: utzoo!attcan!utgpu!jarvis.csri.toronto.edu!mailrus!wuarchive!gem.mps.ohio-state.edu!uwm.edu!uakari.primate.wisc.edu!ginosko!usc!henry.jpl.nasa.gov!elroy.jpl.nasa.gov!gryphon!pnet02!lbotez From: lbotez@pnet02.gryphon.com (Lynda Botez) Newsgroups: comp.sys.apple Subject: Re: applefest - Gassee Guffaw Message-ID: <20575@gryphon.COM> Date: 5 Oct 89 06:40:15 GMT Sender: root@gryphon.COM Organization: People-Net [pnet02], Redondo Beach, CA. Lines: 34 In regard to the Apple II Developer's meeting that was held on Sunday, September 24th at Applefest, Michael Steele writes: >The director of Apple Marketing USA was sitting at the back of the room, and >he stood up to make some closing remarks. He basically said that Apple would >look at remarketing the II via Mom and Pop stores or via mass marketing (ie Sears or K-Mart) assuming a feasible business plan could be created that >didn't stomp the dealers toes... Argh! If there is any small chance that some Apple Marketing person is reading this net; PLEASE do not consider this marketing route! I sincerely doubt that the main goal of that Developer's Conference was to head marketing in that direction; but more to have them lend support to the Apple II by direct advertising (print and television) and perhaps dealer incentives or the like. I can't imagine a more horrible fate for the Apple II series than to be relegated to stores like Sears & K-Mart. I can see it now.... "Attention, K-Mart Shoppers! During the next 30 minutes, a Blue Light Special on Apple II GS's in the Electronics department!" Somehow I don't think Apple has this in mind. The GS is to complicated to be sold in a store with no user support. What's needed is an awareness by the current dealers that the Apple GS is a viable machine; has a special marketing segment all its own, and is SUPPORTED by Apple Computer. If Apple would pay more attention to it's own computer; it will sell itself. Lynda UUCP: {ames!elroy, }!gryphon!pnet02!lbotez INET: lbotez@pnet02.gryphon.com