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From: alms@cambridge.apple.com (Andrew L. M. Shalit)
Newsgroups: comp.sys.mac
Subject: Re: Adobe Type Manager
Message-ID: <ALMS.89Oct12111647@brazil.cambridge.apple.com>
Date: 12 Oct 89 15:16:47 GMT
References: <3028@crdgw1.crd.ge.com> <23012@cup.portal.com>
Sender: news@cambridge.apple.com
Organization: Apple Computer Inc, Cambridge, MA
Lines: 25
In-reply-to: Lou@cup.portal.com's message of 12 Oct 89 09:49:36 GMT

In article <23012@cup.portal.com> Lou@cup.portal.com (William Joseph Marriott) writes:

   Mark Vita Writes:

   | I think it would be great if Adobe would modify             
   | their advertising copy so that instead of reading "13 of the most
   | popular fonts", it says "4 of the most popular font families".

   [stuff deleted]

   To be absolutely certain you don't mislead customrs, you'd
   actually have to word your improved advertisement something
   like, "four each of the most common variations of the three type
   families you're used to seeing from LaserWriters, plus one
   variation of another font."

Come on.  You could say something like:  "13 fonts from 4 of the
most popular font families".

I think this nomenclature business is a sign of Adobe's problem with
the market in general.  They target the high-end audience (i.e.
professional designer) very effectively, but have trouble scaling
to the mass market.  (Maybe they need better hints :-))

    -andrew