Xref: utzoo comp.sys.amiga:42051 comp.sys.amiga.tech:7712
Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!wuarchive!texbell!attctc!jolnet!swan
From: swan@jolnet.ORPK.IL.US (Joel Swan)
Newsgroups: comp.sys.amiga,comp.sys.amiga.tech
Subject: Re: Monday Night Football
Message-ID: <1786@jolnet.ORPK.IL.US>
Date: 20 Oct 89 02:09:12 GMT
References: <2523@bingvaxu.cc.binghamton.edu> <1989Oct18.013057.9598@uunet!unhd> <2441@cbnewsd.ATT.COM>
Reply-To: swan@jolnet.UUCP (Joel Swan)
Followup-To: comp.sys.amiga
Organization: Media Specialties Ltd.
Lines: 35

In article <2441@cbnewsd.ATT.COM> ead@cbnewsd.ATT.COM (eric.a.duesing) writes:
:
:I also saw an ad, on FOX, during Alien Nation.  It was the one where
:the kid elevates his house with an Amiga.  Pretty dull.   I personally
:think this ad shows nothing about what the Amiga can really do.

I felt this way at first, but then we need to realize that most viewers 
watching their Sit-in-front-of-the-tube-and-be-entertained program can't
quickly be convined of their need for multi-windowing, multi-screen multitasking
in :60 and that CBM is trying to initially create "feeling" and general 
awareness of the product.  This is where TV can have its strengths; to 
create feelings and awareness.  Hopefully the print ads will take over to
do the heavy convincing, showing off the power and intelligence.

Still, I've seen some awful convincing MAC ads on TV.  remember the two
bosses looking at the neat-o graphics in a yuppy's business report?  It
created a REAL reason to buy the thing ("look at what it can do for your
career!") instead of a "soft and fluffy" attitude about the computer.
Or the AT&T commercials showing a young upstart in the company telling an old
fart that "maybe it's time someone broke out of the mold" or something 
similar.  These created a strong feeling for the products.... by people over
15 years of age!

Joel Swan


:
:But heh, they say the average person should see Amiga ads at least 20
:times, so I guess I've got lots of time to grow attached to it   8-].

:
:
:	Eric A. Duesing
:	...!att!cbnewsd!ead
: