Path: utzoo!dciem!nrcaer!sce!warpdrive!stewartw
From: stewartw@warpdrive.UUCP (Stewart Winter)
Newsgroups: comp.sys.amiga
Subject: Re: Monday Night Football
Message-ID: <7277@warpdrive.UUCP>
Date: 19 Oct 89 21:22:00 GMT
References: <5601@cbnewsm.ATT.COM> <5612@cbnewsm.ATT.COM>
Reply-To: stewartw@cognos.UUCP (Stewart Winter)
Organization: Cognos Inc., Ottawa, Canada
Lines: 23

In article <5612@cbnewsm.ATT.COM> chip@cbnewsm.ATT.COM (Chip Christ) writes:
>complete with a dozen celebraties.  Unless I missed something in
>the beginning, I was disappointed-- it showed zilch about the machine.
>Too much glitz/hype and not enough substance.  Oh, well, maybe that's
>how you sell computers these days.  The new slogan is clever, however;

   That's how you sell everything.  It matters not that when the
commercial is over that you can't remember how many hardware sprites it
has.  What matters is that if you were about to buy a computer that you
would ask about it when you went in the store.  The primary goal of
a commercial is to create positive mindshare ... get the potential customer
thinking about your product ... remember it's name.
   Now do you think the commercial did that?

  Stewart



-- 
Stewart Winter                Cognos Incorporated   S-mail: P.O. Box 9707
VOICE: (613) 738-1338 x3830   FAX: (613) 738-0002           3755 Riverside Drive
UUCP: uunet!cognos!stewartw                                 Ottawa, Ontario
"The bird for the day is .... parrotlet."                   CANADA  K1G 3Z4