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From: davidc@pyr.gatech.EDU (David Carter)
Newsgroups: comp.sys.amiga
Subject: Re: The commercials....
Summary: Yes, they look unlike anything else
Message-ID: <9400@pyr.gatech.EDU>
Date: 20 Oct 89 16:36:26 GMT
Organization: Georgia Institute of Technology
Lines: 18

Jonathan Crone writes:
>.... in other words, nothing like the
>professionally targeted ads that Apple is doing  or the admittedly
>goofy "PS/2 it..." business ads that IBM is doing....

Again, from the information I picked up at a meeting held by Commodore here
in Atlanta, making the ads look completely unlike any of the ads by Apple,
IBM, or anyone else was one of their goals.  The other companies' ads, both
on TV and in print had started looking very similar, to the point where
people would see just a few seconds/lines of any ad and say "that's another
Apple ad".  Commodore wanted something where people would instantly recognize
theirs as being Amiga ads.  They may not show off the capabilities of the
machine as well as you might like (though there =are= somewhat subtle dialog
and visual references to its multitasking ability), the ads have definitely
satisfied Commodore's goal to look different.  And they're still fun --
they got a laugh from most of us at the meeting.

David Carter		davidc&pyr.gatech.edu