Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!ukma!phoenix
From: phoenix@ms.uky.edu (R'ykandar Korra'ti)
Newsgroups: comp.sys.atari.st
Subject: Re: Amiga's ad blitz
Message-ID: <12966@s.ms.uky.edu>
Date: 17 Oct 89 18:44:38 GMT
References: <2961@jhunix.HCF.JHU.EDU> <4669@udccvax1.acs.udel.EDU>
Reply-To: phoenix@ms.uky.edu (R'ykandar Korra'ti)
Distribution: usa
Organization: El'n'tk National Spaceport, Mission Control
Lines: 38

/Line Eaters 'R Us/

All about advertising - if you don't care, skip it now...

In article <4669@udccvax1.acs.udel.EDU> don@vax1.acs.udel.EDU (Donald R Lloyd) writes:
>The Amiga ads were on Fox?  They were supposed to be on all the networks,
>and the big "Kickoff" of them was supposed to be during last night's football
>game.  I taped it & fast-forwarded through the whole thing... not one amiga
>commercial.
     ...in some areas, yes. The commercials weren't network-feed, they were
handed to the local stations. Some local stations didn't run them (like the
local ABC affiliate) which is legal/acceptable/all that.
     Yesterday as a whole was the start of the CBM/Amiga ad campaign, from
what I understand.
>    And they were supposed to start printed ads in Time, Newsweek, and Life,
>but the new issue of Time is out, and no Amiga.  So far, it's not much of 
>a media "blitz."
     From what I understood, the print ads in Time and etc aren't supposed
to start yet. (In fact, I don't know what the exact start date is.) The TV
ads will be for the A500; the print ads, as I understand it, will be for
the A2000 and A2500 in professional settings. The Time/Newsweek/Life(?) ads
are supposed to be seven-page series ads.
     The goal, again as I understand it (I do not now and have never worked
for CBM) is to have 95-98% of the US to have seen at least two Amiga commercials
by the end of the year. To this end, CBM will be spending some $14 million in
advertising, putting it into the list of "Top 80" advertisers, ahead of both
IBM and Apple for the quarter.
     BTW, for those interested; I'm the person who talked about the Atari ST
emulator for the Amiga before. I still have not found a working copy. As I
stated in an earlier post (to c.s.a), I am still working on finding out whether
this thing actually exists in viable form. Both copies I have had have
arrived "damaged;" specifically, the writers of the emulator used "hidden"
files (_not!_ part of the operating system) which were apparently partially
destroyed in transit from the point of origination in Austrailia.
                                                       - R'ykandar.
-- 
| R'ykandar Korra'ti, Editor, LOW ORBIT | phoenix@ms.uky.edu | CIS 72406,370 |
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