Path: utzoo!utgpu!jarvis.csri.toronto.edu!rutgers!cs.utexas.edu!ginosko!usc!apple!sun-barr!newstop!sun!amdahl!drivax!liberato
From: liberato@drivax.UUCP (Jimmy Liberato)
Newsgroups: comp.sys.amiga
Subject: Re: Monday Night Football
Message-ID: <25433C0A.3BC@drivax.UUCP>
Date: 23 Oct 89 16:27:54 GMT
References: <5601@cbnewsm.ATT.COM> <5612@cbnewsm.ATT.COM> <7277@warpdrive.UUCP>
Reply-To: liberato@drivax.UUCP (Jimmy Liberato)
Organization: Digital Research, Inc., Monterey, California
Lines: 29

stewartw@warpdrive.UUCP (Stewart Winter) writes:

>...  What matters is that if you were about to buy a computer that you
>would ask about it when you went in the store.  The primary goal of
>a commercial is to create positive mindshare ... get the potential customer
>thinking about your product ... remember it's name.
>   Now do you think the commercial did that?

Yes.  My nephew (the type of customer to which the campaign is address) is
crazy about the ads.  He already has a 500 though.

Your point about name recognition is interesting and brings up what may be
a fatal bottleneck.  There are perhaps two dozen computer dealers local to
me but I would have to drive 150 miles round trip to find an Amiga dealer.

Maybe everyone should call 5 or so dealers in their area that are not Amiga
dealers and ask if they have that new Amiga computer that you just saw on
television. :-) :-)  By the way, is the A500 in any of the mass market chains
(Sears, Toy-R-Us, etc.) as I had heard earlier?

But I guess we have all seen the situation of multi-computer dealers where
the Amiga is sitting in the corner collecting dust for lack of any 
knowledgeable salespeople so just getting it in the showroom may not be
enough.

Hey, Commodore stock is at about $8.00 now.  Any takers......

--
Jimmy Liberato   ...!amdahl!drivax!liberato