Path: utzoo!utgpu!jarvis.csri.toronto.edu!mailrus!uwm.edu!gem.mps.ohio-state.edu!tut.cis.ohio-state.edu!uccba!ucqais!ggibeau
From: ggibeau@ucqais.uc.edu (AMOEBOID)
Newsgroups: comp.sys.amiga
Subject: Re: Amiga Commercials
Summary: amiga ads
Message-ID: <1848@ucqais.uc.edu>
Date: 24 Oct 89 03:22:23 GMT
References: <2265@nigel.udel.EDU> <20742@usc.edu>
Organization: U.C. Dept. of Biology
Lines: 52

In article <20742@usc.edu>, papa@pollux.usc.edu (Marco Papa) writes:
> Just 5 cents of thoughts.  In the past 4 days I've seen the Amiga ads each
> day at least once.  If that continues, for sure I'll see them at least the
> 20 times 'people' are supposed to see them between now and Christmas.
stuff deleted...
> already staed that an A2x00 campaign will be done 1Q90.  While I do understand
> that the folks in Grand Forks, SD might never see the ad, I also understand CBM
> strategy of targeting particular markets (like LA for example).
> > -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
> uucp:...!pollux!papa       BIX:papa       ARPAnet:pollux!papa@oberon.usc.edu
> "There's Alpha, Beta, Gamma, Diga and Caligari!" -- Rick Unland
> -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

While the idea of advertising is fine (in fact it seems that it has only
recently been discovered :-)), there area a few things that "bug" me about
this campaign.

At about the same time that dealers were sending in their info sheets
to get their dealerships renewed, they were all invited to various
locations for meetings with Mr. Copperman to discuss the future
of the Amiga, as well as some upcoming events.  At this time, the
advertising blitz was discussed, and the word national was used with
no mention of the top 18 spots.  In addition, dealers were (how to
say this politely" "encouraged" to partake of a massive buyin of
A500s in order to subsidize the upcoming advertising (each dealer was
to buy at least 20 machines).  So, you are a dealer in East Nowhere,
and think "Great, we will be seeing Amiga ads here finally, I will not only
order my 20, but will get extras in anticipation of the upcoming swell in
sales sure to happen once everyone sees these wonderful ads."  However,
after buying all these wonderful machines, and telling your friends
and neighbors to start watching TV for the ads, you find out that
only the top 18 spots in the US are considered NATIONAL, and that
your area just doesn't happen to be in on this list.  I can see where
some of the dealers in the other (18 from how many - how high do
they keep track of advertising areas) areas may get a bit (or more)
POed at this turn of events.  I still not have seen the ads in
Cincinnati (we are 23rd) and I have been looking for them.

Oh well, I guess the folks in advertising know best - at least some
areas will get to see these ads.  Maybe I can get a copy of them from
someone (HINT HINT)....

REgards,
	George Gibeau



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