Path: utzoo!attcan!utgpu!jarvis.csri.toronto.edu!mailrus!ncar!tank!eecae!abaa!esker
From: esker@abaa.uucp (Lawrence Esker)
Newsgroups: comp.sys.amiga
Subject: Re: Amiga Ads
Message-ID: <4365@abaa.UUCP>
Date: 27 Oct 89 14:07:08 GMT
References: <2658@nigel.udel.EDU>
Reply-To: esker@abaa.UUCP (Lawrence Esker)
Organization: Allen Bradley
Lines: 33

In article <2658@nigel.udel.EDU> jones@uv4.eglin.af.mil (Calvin Jones, III) writes:
>Let's remember that there is no way to cram "The Amiga Companion" (hope 
>Rob doesn't mind) into a 60 second ad.  The ad is just there to build a 
>bit of interest.  The dealers have the responsibility explaining and 
>selling the product. (And *HOW* I wish we had a local dealer in the 
>area!)

I am sure this is C='s desire.  But where are the interested viewers supposed
to find a dealer.  The ads were not that interesting that a viewer would go
hunting through the phone book of every nearby city to find one that carries
Amigas.

I don't know how many have heard of Polk Audio speakers.  There the best (IMHO)
but are lucky to have one dealer in St. Louis and only two in Detroit.  This
was not a problem for me to find a place to demo them and buy.  Why, because
every ad in the magazines included a list of dealers.  I looked up the city
I was in and went to the store.  Period.  No hassle.

My point!  C= still does not have a big enough dealer network to expect Mr.
Joe or Mz. Jane Ordinary to see an ad and know were to get more information.
Commodore should have a 24 hour HotLine set up at least till christmas were
anyone can call and get the name, address, and phone numbers of the nearest
dealers.  The phone number of this hotline should be in big bold numbers at
the end of every TV ad and in every print ad. 

>   --- Cal

Oh well, time to stop preaching.  I doubt if this suggestion will even make it
to the people doing the advertisement campaign.
--
---------- Lawrence W. Esker ----------  Modern Amish: Thou shalt not need any
                                         computer that is not IBM compatible.
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