Path: utzoo!attcan!uunet!wuarchive!mailrus!purdue!mentor.cc.purdue.edu!mace.cc.purdue.edu!asd
From: asd@mace.cc.purdue.edu (Kareth)
Newsgroups: comp.sys.apple
Subject: Re: Amiga
Message-ID: <3441@mace.cc.purdue.edu>
Date: 29 Oct 89 05:36:04 GMT
References: <21482@gryphon.COM> <36007@apple.Apple.COM>
Organization: Purdue University Computing Center
Lines: 41

In article <36007@apple.Apple.COM> mattd@Apple.COM (Matt Deatherage) writes:

>>So far, I've only seen advertisements for the MacIntosh from Apple Computer (a
>>rather poor commercial, by the way).  Of course, businesses don't buy
>>computers for Christmas.

>(Jeremy Mereness had a similar post earlier on this group, talking about a
>magazine spread in Time for the Amiga and wondering where the IIgs one was.)

>Of course, every Apple II owner knows (from the accounting sheets Apple ships
>in the box, I guess) that Apple really gets a fantastic rate of return on
>Apple II advertising and chooses not to do it anyway because they're trying
>to kill the Apple II.  Why spend the money in the most effective way possible
>when it just serves the needs of the shareholders?

Really! :-)

>The point here, of course, is that everyone's *assuming* that spending lots and
>lots of money on Apple II advertising would return lots and lots of Apple II
>sales, and I don't know that to be the case at all.  I know that there seems to
>be a good rate of return on Macintosh advertising, but I have no idea whether
>Apple's money in Apple II advertising is a good investment or not.  And nobody

Well, I might suggest that if Apple did market the II line, then they'd
find themselves getting beatup by comparisons to other computers (like
Amiga) on a cost/feature basis which could possibly make sales for the
II line not as good as they are.  Of course, I *might* say that, but I
can hardly prove it so I'll just leave it up in the air.  Of course, if
they did advertise, then maybe they'd try and get a II that could
compete against the others out, or maybe they'd put a Cray II into an
Apple box.  We are dreaming here aren't we?  We aren't?  Owell.....

>else outside Apple's PR department probably knows, either, so please quit
>assuming the worst.  It really takes a toll on Apple people reading this group
>to not be cut *any* slack.

Yeah, I find that a bit bad also.  It should be marketing that should be
getting 'no slack', but they probably stay as far away from this
newsgroup as possible.

-kareth.