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From: Adam.Frix@f200.n226.z1.FIDONET.ORG (Adam Frix)
Newsgroups: comp.sys.mac
Subject: re: MacWharehouse
Message-ID: <26933.2542AACD@cmhgate.FIDONET.ORG>
Date: 22 Oct 89 02:50:04 GMT
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David Dmytryshyn writes:
 
>Anybody ever notice those MacWharehouse adds?  You know, the ones
>which say "Hi, I'm Donna, call me at MacWharehouse."  What exactly
>are these people running?  Wonder if anyone has complained about
>these adds...
 
 
I wrote a paper for linguistics class that depended heavily on the obvious 
sexism exhibited by MacWarehouse (or, as you imply, MacWhorehouse).  "Hi,
I'm Kerry!  Call me!"  Sheesh.  'Course, if you leaf through their
catalog, you'll see they have _all_ their customer service reps in similar 
poses giving similar welcomes to the Warehouse.  That doesn't make their
main ad with Kerry any less sexist, though.  The Kerry ad is for the
general public.  They have an ad in MacWEEK aimed at the corporate buyer;
it's in a similar vein, only in that ad they use Donna.  And get
this--DONNA WEARS GLASSES!  Oooooooooh.  She wears GLASSES.  She _must_ be 
smart and very corporate-like.  Corporate buyers LIKE the idea that
_they're_ not buying from some DUMMY who _doesn't_ wear glasses.  And, of
course, conversely, the general public would be turned off by Donna,
because of her glasses I guess, so they need Kerry.  I like MacWarehouse,
they have good prices, good support, good delivery, and I spend my money
there.  But the Kerry/Donna ad has bugged me since day 1 that I got my Mac 
and brought home my first Macworld magazine.  Programs Plus and
MacConnection don't need such blatant sexism to sell product.
 
--Adam--

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