Path: utzoo!utgpu!utstat!jarvis.csri.toronto.edu!mailrus!wuarchive!cs.utexas.edu!uunet!ccicpg!cci632!ph
From: ph@cci632.UUCP (Pete Hoch)
Newsgroups: comp.sys.mac
Subject: Re: MacWharehouse
Summary: Is it friendly or sexy?
Message-ID: <31351@cci632.UUCP>
Date: 23 Oct 89 20:05:42 GMT
References: <26933.2542AACD@cmhgate.FIDONET.ORG>
Organization: CCI, Communications Systems Division, Rochester, NY
Lines: 38

Adam Frix writes:

> David Dmytryshyn writes:
> >Anybody ever notice those MacWharehouse adds?

> I wrote a paper for linguistics class that depended heavily on the obvious 
> sexism exhibited by MacWarehouse (or, as you imply, MacWhorehouse).

I always thought they were just trying to add a personal freindly touch
to their company.

> I'm Kerry!  Call me!"  Sheesh.  'Course, if you leaf through their
> catalog, you'll see they have _all_ their customer service reps in similar 
> poses giving similar welcomes to the Warehouse.  That doesn't make their
> main ad with Kerry any less sexist, though.  The Kerry ad is for the
> general public.  They have an ad in MacWEEK aimed at the corporate buyer;
> it's in a similar vein, only in that ad they use Donna.

When I called in my first order I asked about Kerry.  At the time she was
the only ad.  Plus she got a lot more coverage in the catalog.  It turns
out that Kerry is the department manager or some such level.  Perhaps
she always wanted to be in pictures?  By the way have you noticed that
when you call for an order the operator actualy says "Hi, I'm _____.".
Is this sexest too?  Actualy I like flipping through the catalog and
trying to find them before I finish my order, it's almost like a TV
telephone.

> I like MacWarehouse,
> they have good prices, good support, good delivery, and I spend my money
> there.
  
> --Adam--
 
The bottom line is the bottom line.  I spend my money there too.
Even though John took my order one day. :-)


Pete Hoch