Path: utzoo!attcan!utgpu!jarvis.csri.toronto.edu!mailrus!uwm.edu!uakari.primate.wisc.edu!polyslo!cosmos.acs.calpoly.edu!tdrinkar
From: tdrinkar@cosmos.acs.calpoly.edu (Terrell Drinkard)
Newsgroups: comp.sys.mac
Subject: Re: MacWarehouse
Message-ID: <1989Oct25.180150.28389@polyslo.CalPoly.EDU>
Date: 25 Oct 89 18:01:50 GMT
References: <26933.2542AACD@cmhgate.FIDONET.ORG> <31351@cci632.UUCP> <1989Oct24.234158.11096@aucs.uucp> <370@nisca.ircc.ohio-state.edu>
Sender: news@polyslo.CalPoly.EDU (News Guru)
Reply-To: tdrinkar@cosmos.acs.calpoly.edu.UUCP (Terrell Drinkard)
Organization: Cal Poly State University -- San Luis Obispo
Lines: 44

In article <370@nisca.ircc.ohio-state.edu> bobd@hpuxa.ircc.ohio-state.edu (Bob DeBula) writes:
>
>Look, this companies sells good stuff at a good price and has obviously
>designed an advertising campaign that they feels work for them
>(I also forgot to mention their fantastic delivery overnight for $3.00).
>Kerry is the manager of the sales reps (hence her picture is on everything).
>Have they posed in swimsuits?  Have they used phrases in the ads like
>"for a good time.....".  *NO* they have not.  Their ads with Kerry 
>usually picture her wearing a bulky sweater and one of those
>phone headsets.  Hardly the "come hither" that some folks on the
>net would have you believe (I forgot she is *smiling* I guess that
>could be miscontrued....).  Seriously, any percieved "sexism" has
>to be generated by the beholder; IMHO I certainly don't see anything
>particularly sexist about it.  Another interesting point is that all
[lots of other good stuff deleted in the interests of conserving
bandwidth]

I'm a little amazed that there is so much controversy over the
MacWarehouse ads.  Are you people also complaining to Calvin Klien?
Dial Soap?  Cosmopolitan Magazine?  And the other 99% of American
companies that use latent sex as part of their advertising?  Get a
grip out there.  I thought only Jerry Falwell and his crew were
that rampantly anti-woman.

The picture is of a nicely dressed woman smiling at the camera.  No
suggestive positions, no suggestive copy, just identifying (in a
positive light) those with whom we do business when we order.  I
wish more companies would do that.  I liked it.  But then, I like
women.  Perhaps those who are bashing this ad should reexamine
their own feelings.

I also agree with Bob, if you don't like the advertising and it
means that much to you, please feel free to make the decision not
to buy from them.  This is, after all, America.  And we are free to
vote with our bucks.  I just think the reaction is way in excess of
the ad content.
 
Terry


Disclaimer et la Signaturo:
Hell no, I'm not responsible for what I say!  If everyone were
responsible for what they said, we'd have had a balanced budget in
1984.