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From: Adam.Frix@f200.n226.z1.FIDONET.ORG (Adam Frix)
Newsgroups: comp.sys.mac
Subject: Re: MacWharehouse
Message-ID: <27855.254C7855@cmhgate.FIDONET.ORG>
Date: 30 Oct 89 00:23:12 GMT
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budd says:
 
>Has anybody looked at the latest catalog, Vol 3.1? Not only are there
>pictures of Kerry, Donna, Peggy and Tiffany, but now you can see
>Victor, Don, Darren and John. Are these guys pictures there for their
>sex appeal??
 
 
Well, my original post on this issue was, when quoted the first time,
quoted out of context.  Since then, everyone has been flaming me with
knowledge of only that paraphrasing, not the original post.  I mentioned
that if you look at the catalog MacWarehouse has put pictures of all their 
customer service reps inside, on each page, a different rep on each page.  
I even mentioned that this showed their real intent, to wit, an effort to
be friendly and welcoming.  I questioned why they didn't rotate these same 
people in their display advertising in the magazines.  My conclusion was,
and remains, that MW is in full knowledge that "Hi, I'm Kerry, call me!"
is much more likely to bring in fresh business from magazine readers than
"Hi, I'm Don, call me" will.  C'mon, people, hasn't anyone studied any
social psychology?  The company has to have a gimmick to bring in new
customers.  Kerry is it.  And that's plain sexist.  It's a relief that
they don't restrict their catalog pages to Kerry clones, but that doesn't
change the Kerry effect of the magazine ads.
 
--Adam--

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