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From: Adam.Frix@f200.n226.z1.FIDONET.ORG (Adam Frix)
Newsgroups: comp.sys.mac
Subject: Re: MacWharehouse
Message-ID: <27856.254C785B@cmhgate.FIDONET.ORG>
Date: 30 Oct 89 00:31:12 GMT
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While we're on the subject of MacWarehouse, let me ask those who responded 
that they didn't think the Kerry thing was an obvious sexist ploy:  what
do you think about the Doublemint gum commercials?  C'mon, gorgeous female 
twins coyly teasing Biff and Todd with a dropped hanky and a double wink
of the eye, with the jingle "A double pleasure's waitin' for you"? 
"Double fresh, double smooth...double delicious to chew"?  Advertising
people don't do things without specific, usually researched reasons. 
Those twins are gorgeous and teasing for a good reason--because it gets
Joe Public to pay attention.  In our society, even the women wouldn't
respond as well to the same ad if it used, say, twins that looked like
Mary Gross or Jane Curtin.  Kerry is there for a reason.  I dare
MacWarehouse to admit their ploy and start shuffling their customer
service reps' pictures in their magazine ads.
 
--Adam--

--  
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