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From: filbo@gorn.santa-cruz.ca.us (Bela Lubkin)
Newsgroups: comp.sys.amiga
Subject: Re: Amiga Ads
Message-ID: <80.filbo@gorn.santa-cruz.ca.us>
Date: 6 Nov 89 11:59:58 GMT
References: <211@pallas.UUCP>
Organization: R Pentomino
Lines: 55
X-Claimer: I >am< R Pentomino!

In article <211@pallas.UUCP> Wally Hartshorn writes:
[why not use old ads that were very effective but were never run (due to
budgetary crunch?) or update them with current Amiga offerings?]

I agree.

Why not go even further?  I hardly ever watch TV, but some of my friends who
do are starting to complain about seeing >too many< Amiga ads -- because
they are the same 4 ads, over and over.  See them enough times and they get
just as annoying as detergent ads.

Why not run more diverse ads?  A couple of dozen different ads, say?
"Production costs", you say -- but isn't the Amiga the acknowledged king of
low-budget video production?  Many studios are using them.  Many Amiga users
are fanatics who would be glad to donate their efforts, if that's what it
took.  Commodore could commission a mass of low-budget ads from multiple
sources, then pick over the results and blitz TV viewers with the best of
the lot.  So what if some of them were made in Joe User's basement, and
others in Hollywood or Madison Avenue, so long as they are of "professional"
quality?

Obviously Commodore would like to have fairly strong control over the content
of their ads, to present a coordinated marketing profile (or whatever the
adspeak is).  Ok, so they don't use what doesn't fit, or ask for changes.
If you (speaking to videophiles out there) could produce and submit an ad to
Commodore, knowing that you would probably be asked to make extensive
changes, and that you'd only get paid if they used the results, and even
then, less than you would have made doing what you normally do -- wouldn't it
still be worth it?  Only a few of you will say unconditionally "yes", but
that's all it takes...

Everyone, what would the impact be if there were 20 different Amiga ads and
many of them ended with a credit such as:

        Produced by Joe Blow
          Ratatouie, Idaho
     Over Christmas break, 1989

             Amiga 500
          SuperGen GenLock
     Panasonic "????" SVHS VCR
     Digi-View Video Digitizer
         Sculpt-Animate 4D
          Deluxe PaintIII
           Perfect Sound
              Music-X
            Yamaha DX-11

        "Thanks, Commodore!"

?

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