Path: utzoo!attcan!utgpu!jarvis.csri.toronto.edu!mailrus!shadooby!samsung!cs.utexas.edu!usc!apple!sun-barr!newstop!sun!amdahl!drivax!liberato
From: liberato@drivax.UUCP (Jimmy Liberato)
Newsgroups: comp.sys.amiga
Subject: Re: Amiga Ads
Message-ID: <2557D098.9E4@drivax.UUCP>
Date: 8 Nov 89 07:07:03 GMT
References: <211@pallas.UUCP> <80.filbo@gorn.santa-cruz.ca.us>
Reply-To: liberato@drivax.UUCP (Jimmy Liberato)
Organization: Digital Research, Inc., Monterey, California
Lines: 34


filbo@gorn.santa-cruz.ca.us (Bela Lubkin) writes:

>...
>they are the same 4 ads, over and over.  See them enough times and they get
>just as annoying as detergent ads.

What is very interesting about this annoyance factor in ads is that the 
threshold of effectiveness lies on the far side of this annoyance zone.
Brainwashing can be annoying, too, but who will doubt it's effectiveness?
You'll know when it's working when your friends can't stop saying: "Can
you HEAR me, Stevie!" and hate themselves for it.  :-) :-)

>Why not run more diverse ads?  A couple of dozen different ads, say?
>"Production costs", you say -- but isn't the Amiga the acknowledged king of
>low-budget video production?  Many studios are using them.  Many Amiga users
>are fanatics who would be glad to donate their efforts, if that's what it
>took.  Commodore could commission a mass of low-budget ads from multiple  
>sources...       

This is an intriguing proposal!  However, remember the flack C= received
for the infamous MTV ads of a year ago.  They were universally panned for
being self-consiously low budget and cheesy.  I personally didn't think the
"Work Hard, Play Hard" theme was all that awfull; but as ads, they where
ineffective.  Contrast that to the acclaim the current project has received
especially from within the advertising industry.  I don't mean to discount
anyone's criticism of the the current ads but we should remember that we are 
not the ones being courted.  C= needs to sell a shit load of A500s for a 
needed cash injection.  THEN we can whine about 1.4, A3000, unix, etc. in 
good faith!  


--
Jimmy Liberato   ...!amdahl!drivax!liberato