Path: utzoo!attcan!utgpu!jarvis.csri.toronto.edu!mailrus!shadooby!samsung!aplcen!uunet!mcsun!sunic!tut!utacs!jackin
From: jackin@utacs.UTA.FI (Markku M{enp{{)
Newsgroups: comp.sys.atari.st
Subject: PortFolio as a marketing aid ?
Keywords: PortFolio
Message-ID: <787@utacs.UTA.FI>
Date: 14 Nov 89 15:12:14 GMT
Organization: University of Tampere, Computer Science, Finland
Lines: 29


I think that PortFolio is an easy and profitable way to
make Atari Corp. known in the businessworld. 

I overheard a discussion in the HiTech-exhibition few weeks
ago. One (business) man said to the other when the were at
the Atari boot : " See (pointing at the ST with MegaScreen,
which had a complex CAD-drawing on it), there's your games
machine ". They had come to look at the PortFolio and they
saw an Atari ST which didn't look like a games machine.

Now, if Atari is going to enter USA (no more flames please),
Atari has to spend tons of money (real marketing needs it).
PortFolio smoothens this process (and brings money too). I
see it happen also in the UK. Atari UK had recently two full 
page ads (in PCW), one of which had PortFolio, the other 
Atari PC-range. No ST ads. It looks to me that Atari tries 
to shed it's games machine reputation away. Hope it succeeds.

By the way, now that I have read few books of economics, I
understand much better Atari. It's a tough world out there. 

MM.

PS. No flames please and please let's stop bashing TT.

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! Markku M{enp{{ ! University of Tampere (Finland)  !
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