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From: crum@alicudi.usc.edu (Gary L. Crum)
Newsgroups: comp.sys.intel,comp.sys.misc
Subject: Intel (no)286, 386SX billboards
Message-ID: <CRUM.89Nov8231939@alicudi.usc.edu>
Date: 9 Nov 89 07:19:39 GMT
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Organization: University of Southern California
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Are Intel advertisements on billboards as ubiquitous in other places as
they are here in L.A.?  Everywhere I drive I keep seeing them.  A few weeks
ago, they had "286" in black serif type crossed out with a spray-paint-look
red X.  Now, the billboards say "386" in black type with "SX" in the same
spray paint red as a suffix.  The new ads also display "PC technology with a
future" along the bottom and include a depiction of workers painting the "SX".

I think it's pretty stylish advertising.  They really caught my attention.
I can't think of a case where a manufacturer has so strongly denounced
its old technology and urged the acceptance of a replacement.

I wonder if Intel has a primary reason for the campaign, like say, for
their UNIX effort.  Have the billboards been discussed in this group?

Gary