Path: utzoo!attcan!uunet!samsung!rex!ukma!phoenix
From: phoenix@ms.uky.edu (R'ykandar Korra'ti)
Newsgroups: comp.sys.atari.st
Subject: Re: PortFolio as a marketing aid ?
Message-ID: <13291@s.ms.uky.edu>
Date: 21 Nov 89 19:14:05 GMT
References: <787@utacs.UTA.FI> <24165@cup.portal.com> <24312@cup.portal.com>
Reply-To: phoenix@ms.uky.edu (R'ykandar Korra'ti)
Organization: El'n'tk National Spaceport, Mission Control
Lines: 27

In article <24312@cup.portal.com> Bob_BobR_Retelle@cup.portal.com writes:
>Pete Szymonik says:
>>If Atari can reach into the levels of management far
>>enough and turn enough enough heads with this little wonder it *may*
>>just be enough to get some business' to look at the rest of the line.
>This is a very good idea, and a very creditable approach to marketing.. but..
>did any of those envelopes you saw with the Portfolio info in them mention
>*anything* about the other Atari computers...?
     I'd bet not - actually, I'd hope not. From a realistic standpoint,
Atari will have a hard enough time getting _one_ concept past the "Oh,
Atari, they make video games" reaction most executives will have. Getting
_two_ past would not only be extraordinarily unlikely, but the attempt
itself would be unwise. Get ONE point in, and make it. Then when they
show up in the store to look at the Portfolio first hand, have the other
computers clearly marked and available as well.

TO ATARI:
     You guys might want to change your magazine Portfolio ads just a bit.
The screen is already small; the spreadsheet you've got running (in the
pictures I've seen, anyway) make it look much smaller. That border and
the unnecessary info reduce the percieved workspace down to three lines
by four numbers - not the impression I'd want to make...

                                                 - R'ykandar
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