Path: utzoo!utgpu!jarvis.csri.toronto.edu!cs.utexas.edu!uwm.edu!ux1.cso.uiuc.edu!ux1.cso.uiuc.edu!uxa.cso.uiuc.edu!saa33413
From: saa33413@uxa.cso.uiuc.edu
Newsgroups: comp.sys.apple
Subject: Re: The results of our cash cow
Message-ID: <113300187@uxa.cso.uiuc.edu>
Date: 29 Nov 89 10:39:09 GMT
References: <1154@umigw.MIAMI.EDU>
Lines: 21
Nf-ID: #R:umigw.MIAMI.EDU:1154:uxa.cso.uiuc.edu:113300187:000:1244
Nf-From: uxa.cso.uiuc.edu!saa33413    Nov 28 16:54:00 1989


Indeed, Apple is rolling in the dough.  Here at the U of I, everything is (ugh)
Macintosh.  In MacWorld (I think it was MacWorld), they did a price analysis
called, "Where Does Your Money Go?" (or something like that).  They looked at
what they figured it costs Apple to build a Mac SE with 1 MB RAM and a 20 MB
hard disk.  Such a machine (which is what I'm typing this on) lists for $3500,
excluding the keyboard ($120 or $175, depending on the model you choose).  

MacWorld broke the machine into about eight components to get the materials
cost.  The hard disk, at $250, was the most expensive component.  All the parts
of the Mac SE (including keyboard) cost Apple only about $600!  Simple 
arithmetic indicates that Apple is making an over 500% profit on the Mac SE!
(Put that way, it's no wonder Apple Marketing loves the Mac and would like to
dump the II--more profit! :-) ).

Just thought you might be interested.

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! Scott Alfter        !   Go   ! McCoy:  ...they don't exactly like you.      !
! alftersoft@uiuc.edu ! Illini ! Kirk:  I know, Bones.  The feeling's mutual. !
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