Path: utzoo!utgpu!jarvis.csri.toronto.edu!clyde.concordia.ca!uunet!aplcen!samsung!cs.utexas.edu!tut.cis.ohio-state.edu!att!chinet!dsueme
From: dsueme@chinet.chi.il.us (dave sueme)
Newsgroups: comp.lang.lisp
Subject: Re: Explorer
Message-ID: <1989Dec9.060611.6213@chinet.chi.il.us>
Date: 9 Dec 89 06:06:11 GMT
References: <32052@news.Think.COM> <44090@bu-cs.BU.EDU> <32093@news.Think.COM>
Reply-To: dsueme@chinet.chi.il.us (dave sueme)
Organization: Chinet - Chicago Public Access UNIX
Lines: 8

cross-industry trademark disputes are possible on the theory that the
infringing new mark "dilutes" the public perception of a "secondary
meaning" of the mark.  That is the basis of the Beretta - GM suit and
was the basis of the Lexis/Lexus suit.  Beretta argues that someday
someone will wander into Joe's Guns, see a Beretta over/under and
say "Hey - a General Motors shotgun - they want $900 for THAT?".

dave sueme