Path: utzoo!utgpu!jarvis.csri.toronto.edu!cs.utexas.edu!usc!brutus.cs.uiuc.edu!psuvax1!ukma!uflorida!haven!udel!princeton!njsmu!telesci!ashepps
From: ashepps@telesci.UUCP (Anton C Shepps)
Newsgroups: alt.drugs
Subject: Re: Tobacco ads (was NBWA supports the war on drugs)
Keywords: advertising, smoking, tobacco
Message-ID: <924@telesci.UUCP>
Date: 17 Jan 90 20:02:36 GMT
References: <30356@shemp.CS.UCLA.EDU> <101740001@hpcvlx.cv.hp.com> <1835@osc.COM> <10295@microsoft.UUCP>
Reply-To: ashepps@telesci.UUCP (Anton C Shepps (Tony))
Organization: TeleSciences, Moorestown, NJ
Lines: 16

In article <10295@microsoft.UUCP> davidle@microsoft.UUCP (David LEVINE) writes:
->                           The *reinforcement* of these images over
->a lifetime really ad up (thats why the manufacterers pay billions for
->the ads)
->                           ...the number of positive messages about
->beer drinking dwarfs the feable attempts by non-profit organizations to
->warn about the dangers.

FYI, many studies have been conducted to find out whether advertising of
alcohol and tobacco promotes use of those substances.  These studies show
that the only thing advertising does is change market share.  The ads never
actually increase the market for these products.
-- 
 o o  Anton Shepps, ashepps@telesci.uucp | {princeton|rutgers}!telesci!ashepps
  V   The above article is in the public domain and can be quoted, stolen, 
 ---  propagated, and/or reproduced without fear of reproach from this author.