Path: utzoo!attcan!uunet!cs.utexas.edu!usc!apple!fox!portal!cup.portal.com!Classic_-_Concepts
From: Classic_-_Concepts@cup.portal.com
Newsgroups: comp.sys.amiga
Subject: Re: Amazing's Amiga Ad Campaign Report
Message-ID: <25888@cup.portal.com>
Date: 13 Jan 90 18:11:21 GMT
References: <7709@nigel.udel.EDU>
Organization: The Portal System (TM)
Lines: 19


    With regard to ad campaigns and advertising in general.  I've been
noticing a lot of blatant, but also a lot of subtle discrimination against
the Amiga.  A local computer retailer which carries Mac, Amiga and IBM
magazines puts all the Mac and IBM journals at eye level and the Amiga
ones on the bottom shelf.  The local book store puts Mac and IBM journals
on the main rack and the Amiga ones on the back of a revolving rack.  Lately,
instead of hunting around for the darn things, I've taken to asking the
store clerk where they are.  I figure then perhaps they'll realize people
do read them.
    But, on a more insidious level--our company recently sent a listing to
a computer directory.  Our products are 100% Amiga, but in the directory, we
wanted to keep our options open and indicated that there might be products
available for Mac and IBM computers.  We listed Amiga first and then maybes
by Mac and IBM.  When the directory came out, they changed our listing and
placed Mac and IBM first and Amiga at the end.  Everything else in the 
listing was taken verbatim from the information we supplied.  I wonder how
many other company and product directories are doing this?
                                    J. Petersen (LadyHawke@cup.portal.com)