Path: utzoo!utgpu!jarvis.csri.toronto.edu!cs.utexas.edu!tut.cis.ohio-state.edu!pt.cs.cmu.edu!andrew.cmu.edu!sk2x+
From: sk2x+@andrew.cmu.edu (Sun Kun Kim)
Newsgroups: comp.sys.amiga
Subject: Re: I've had it with CBM!
Message-ID: <4ZiqfAK00V4EE2ZUYy@andrew.cmu.edu>
Date: 22 Jan 90 20:19:24 GMT
References: <15609@well.UUCP>
Distribution: comp
Organization: Carnegie Mellon, Pittsburgh, PA
Lines: 40
In-Reply-To: <15609@well.UUCP>

Me too!  However, I resent your statement about pimpy teenagers.  I am a
nine-TEEN ager with an Amiga and never ONCE did I  think about getting a
Nintendo over an Amiga!  On the more serious side of the spectrum, I
think Commodore marketing really stinks.  They use all the big names and
spend all that hard-earned dollars into a mediocre Ad campaign.  I don't
think they used their funds wisely.  First of all, they spent a BIG
chunk of the dough(was it 20 million?) to sign 'big shots' at Hollywood
as well as Washington.  This is was a mistake in the fact that the
commercials really did not show the capabilities of the machine.  In
another words, the commercials' focus was not on the Amiga but on the
people.  Audiences were probably busy putting on glasses to see all
these big names in the commercial.  The second problem was that the ad
placements were at all the wrong places and at wrong times.  TV ads were
running mostly during odd times and print ads were only focused on a few
publications.(such as newsweek, times, etc.)  Why in the world would
they do this?  They spend megabucks to print and ad that is 7 pages long
when all you need is a 1(at most 2)page ad telling people about the
Amiga and its capabilities.  If they did this sorta ad, they probably
could've published it in many more publications than those listed above.
 Sure, it is nice to see some people using their Amigas creatively, but
don't we all?  The ad just sounds like another PC-clone ad with some
glitzy colors when what we are looking for is a separation from the
PC(or the MAC) world.  What Commodore needs to do is to create a DEMAND
for Amigas by poiting out the advantages of getting an Amiga.  They need
to make the computer look like it is special(which it is) by pointing
out the difference facts about the Amiga.(such as its remarkable choices
of boards that will either make it an IBM or a MAC emulator. - People
always tell me that 'Amiga?  But they have NO software.')  Commodore has
to market it as a solution to every personal or a professional need. 
People want facts and not famous faces.  If Commodore doesn't change
their marketing techniques, I think Amiga market will lose out although
Amiga sales are UP as of now.  Commodore needs to know that the future
is in their hands and I think we should start to write them about this
problem because if Commodore loses out, we all do.  We need to let them
know that we DO care about Amiga sales and its foothold in the Computing
world.  ARE YOU LISTENING COMMODORE??????


                                                                        
                      Sun....