Path: utzoo!utgpu!jarvis.csri.toronto.edu!cs.utexas.edu!asuvax!enuxha!martin
From: martin@enuxha.eas.asu.edu (Ross D. Martin)
Newsgroups: comp.sys.amiga
Subject: Re: CBM Advertising (Was: Re: I've had it with CBM!)
Summary: Commodore missing free advertising
Message-ID: <450@enuxha.eas.asu.edu>
Date: 24 Jan 90 00:07:47 GMT
References: <8983@nigel.udel.EDU>
Organization: Arizona State Univ, Tempe
Lines: 26

> Sun Kun Kim writes:
> 
> ...On the more serious side of the spectrum, I
> think Commodore marketing really stinks.  They use all the big names and
> spend all that hard-earned dollars into a mediocre Ad campaign.  I don't
> think they used their funds wisely.  First of all, they spent a BIG
> chunk of the dough(was it 20 million?) to sign 'big shots' at Hollywood
> as well as Washington.  This is was a mistake in the fact that the
> commercials really did not show the capabilities of the machine.
> 

I agree with you that Commodore marketing stinks.  But I don't have any
problem with their commercials, despite the fact that I never saw one.
(Or is it because of that fact?)  My real problem is that Commodore is
passing up lots of good free advertising.  No one buys your product if they
don't see it.  Around here (Phoenix, Arizona) if you are an average Joe, the
only place you are likely to see an Amiga is in a Software Etc. in B. Dalton's.
Let's face it, few people just wander into a computer store and look. A lot
more people would see Amigas if they were sold in Sears and K-Mart.  And the
more times someone sees an Amiga, the more times they are likely to become
interested in something they see running, the more support they will think
is available for it, etc.  Commodore never needed to advertise the C-64.
That's because you ran into one every time you went to the store.  What
better advertising is there than that?

	Ross Martin