Path: utzoo!attcan!uunet!jarthur!usc!snorkelwacker!apple!sun-barr!newstop!sun!stpeter!cmcmanis
From: cmcmanis@stpeter.Sun.COM (Chuck McManis)
Newsgroups: comp.sys.amiga
Subject: Re: Amiga and Multimedia
Message-ID: <133098@sun.Eng.Sun.COM>
Date: 19 Mar 90 20:26:14 GMT
References: <13468@baldrick.udel.EDU> <132899@sun.Eng.Sun.COM> <2870@mtuni.ATT.COM> <27923@cup.portal.com>
Sender: news@sun.Eng.Sun.COM
Reply-To: cmcmanis@sun.UUCP (Chuck McManis)
Organization: Sun Microsystems, Mountain View
Lines: 36

In article <27923@cup.portal.com> Classic_-_Concepts@cup.portal.com writes:
>   I don't buy the notion that lack of coverage of the Amiga in the media
>is entirely Commodore's fault.  
 
You're partially correct.

>   If a writer researches a topic and leaves out important platforms or
>software that relate to the topic, the writer is at fault.
> 
>  If an editor edits the article written by above writer and does not provide
>checks and balances for biased reporting, the editor is at fault. 
 
It works a little bit differently than this. Editors and many authors don't
really have the time to read *everything* that is going on in the computer
business so they rely on the "chat" effect. Meaning that people tend to 
remember what people are talking about and they focus their readings in that
area. The way Commodore can influence this is by getting people to talk about
the Amiga, which in fact the Fall advertisements did. This raises the
conciousness of the editors and authors and that makes them check out
what C/A is doing when they write something. 

By writing articles and or letters to magazines, one can get the attention
of an editor. Commodore needs to be aggressive in sending press releases
to those same editors. And developers also need to send press releases
to those editors. All of this builds a kind of momentum behind a product.
When done carefully, each level of information building upon the next
you can create the "rising star" feeling. However if you bomb someone
with press releases and then nothing for 6 months you create the "flash
in a pan" feeling. Just a steady stream, building up personal ties to
editors and writers, and an overall conciousness raising effort are the
most successful. 

--Chuck McManis
uucp: {anywhere}!sun!cmcmanis   BIX: cmcmanis  Internet: cmcmanis@Eng.Sun.COM
These opinions are my own and no one elses, but you knew that didn't you.
"If it didn't have bones in it, it wouldn't be crunchy now would it?!"