Path: utzoo!attcan!uunet!cs.utexas.edu!sun-barr!newstop!sun!concertina!fiddler
From: fiddler@concertina.Sun.COM (Steve Hix)
Newsgroups: comp.sys.mac
Subject: Re: New MacinTalk (with MacinListen!) ?
Message-ID: <133177@sun.Eng.Sun.COM>
Date: 20 Mar 90 19:30:34 GMT
References: <2909@castle.ed.ac.uk> <7266@goofy.Apple.COM>
Sender: news@sun.Eng.Sun.COM
Lines: 18

In article <7266@goofy.Apple.COM>, rmh@apple.com (Rick Holzgrafe) writes:
> 
> Yes. American grammar considers a "company" to be a single object, hence 
> Americans would say "Apple Computer *is*..." The British consider a 
> "company" to be a group of individuals, hence a collective object referred 
> to in the plural; hence they say "Apple Computer *are*...". Both usages 
> are considered correct.
> 
Back in the '60s, Suzuki (motorcycle division) entered the American
market with an ad campaign proclaiming "Suzuki Are Here!".

Most people didn't catch it, and thought they were just mangling
English.  Got Suzuki lots of attention among motorcyclists, though.

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"...Then anyone who leaves behind him a written manual, and likewise
anyone who receives it, in the belief that such writing will be clear
and certain, must be exceedingly simple-minded..."   Plato, _Phaedrus_