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From: hollin@adobe.COM (Ben Hollin)
Newsgroups: soc.culture.japan,comp.sys.mac
Subject: Re: Apple Computer in Japan
Keywords: Macintosh Japan Software
Message-ID: <2050@adobe.UUCP>
Date: 29 Mar 90 19:03:06 GMT
References: <16908@well.sf.ca.us> <1990Mar28.154025.15315@cunixf.cc.columbia.edu>
Reply-To: hollin@adobe.UUCP (Ben Hollin)
Followup-To: soc.culture.japan
Distribution: soc
Organization: Adobe Systems Incorporated, Mountain View
Lines: 21

The Mac market in Japan is growing rapidly.  I don't have any statistics,
but there are many recent success stories.  Apple signed a deal with a 
nationwide consortium of universities to supply thousands of Macs, at
bargain rates.  A two-page spread appeared in either MacUser or MacWorld 
(U.S. editions) last fall with letters (in Japanese!) to John Scully - mostly
expressing a love/hate relationship with Apple products.  They love the 
technology, but feel Apple has neglected them in terms of service and 
availability of new system features for KanjiTalk.  There are several 
PostScript (TM) Kanji printers on the market, including the Apple 
LaserWriter NTX-J.  Adobe just announced 3 new Japanese fonts (making a total
of 5), and plans to ship Kanji ATM by the end of the year.  Our applications 
products are selling well there, including localized versions of Illustrator 
and Streamline.  

The bottom line is that the Japanese Mac market is where the U.S. was 4
years ago or so.  Desk top publishing is just becoming a reality.
Things are starting to take off, and we expect the expansion to be 
exponential.  Now if we could only find some Japanese-literate Mac 
programmers . . .

(Standard disclaimer: My personal opinions, not those of Adobe.)