Path: utzoo!utgpu!news-server.csri.toronto.edu!mailrus!accuvax.nwu.edu!nucsrl!telecom-request From: Clayton Cramer Newsgroups: comp.dcom.telecom Subject: AT&T's "One World. One Card." Ad Message-ID: <6127@accuvax.nwu.edu> Date: 6 Apr 90 18:42:57 GMT Sender: news@accuvax.nwu.edu Organization: Optilink Corporation, Petaluma, CA Lines: 18 Approved: Telecom@eecs.nwu.edu X-Submissions-To: telecom@eecs.nwu.edu X-Administrivia-To: telecom-request@eecs.nwu.edu X-Telecom-Digest: Volume 10, Issue 236, Message 12 of 14 Do you ever wonder how much in touch with Middle America advertising executives are? My wife and I saw a pretty impressive demonstration that AT&T's aren't in touch. AT&T is pushing their international calling card with the phrase "One World. One Card." Are they unaware of how many Americans (and I suspect more than a few Canadians) are going to start from the phrase, and look for "666" somewhere on the cards? Someone needs to get word to AT&T that this is going to make Proctor & Gamble's problems seem pretty minor -- especially since such a minor change in phrasing would do so much to avoid these problems. "One card calls the whole world." Clayton E. Cramer {pyramid,pixar,tekbspa}!optilink!cramer Disclaimer? You must be kidding! No company would hold opinions like mine!