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From: JKT100@psuvm.psu.edu (JKT)
Newsgroups: comp.sys.amiga
Subject: Would this work?  (was Re: Amiga outclassed)
Message-ID: <90098.180038JKT100@psuvm.psu.edu>
Date: 8 Apr 90 22:00:38 GMT
Organization: Penn State University
Lines: 41

In article <101078@convex.convex.com>, swarren@convex.com (Steve Warren) says:
>Well, if you think about it, Apple Marketing has nothing to loose and
>everything to gain by ignoring the Amiga.  It's sort of like an incumbent
>politician with a big lead in the polls who refuses to debate his opponent.
>All they would get by acknowledging the Amiga is suddenly everyone (media)
>would start thinking of the Amiga as a direct competitor.  As long as they
>continue to ignore the Amiga it will continue to "not exist" in the minds
>of the media and most consumers.
>
>Apple's attitude toward low-end competitors is pretty normal for a
>large established company.  So don't be amazed if it continues.  I
>would be amazed if their attitude toward the Amiga were any different.

Ok, so what would happen if Commodore started an ad campaign where they
did direct comparisons of Amiga and Mac?  Ads that specifically mentioned
the Mac and showed the Mac in the Ads?  Would this not get the public
thinking of the Amiga as being in the same league?  Wouldn't consumers
then at least be aware of the Amiga as a competitor for the Mac?

Most importantly, wouldn't Apple have to respond if Commodore kept it up
long enough?  You can't keep ignoring prominent competitors while they
tell the public they're better than you.  Take AT&T as an example.
When MCI, Sprint, US Telecom, etc sprang up, AT&T didn't advertise.  They,
like Apple now, ignored the competition.  That is, until TV viewers got
innundated with "Our rates beat AT&T" ads.  Now if you watch Headline news
you get a "We'll switch you back to AT&T free" ad every 10 minutes.

I'm not in advertising, but I've taken my share of logic and human
studies courses.  I don't see where I've gone too far wrong in my above
analysis of what Commodore *could* do.... assuming they have the $$$ to
carry it out.  If I'm way off base, could someone explain where?

                                                            Kurt
--
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|| Kurt Tappe   (814) 862-8630 || I use Amigas.  I use Macs.          ||
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