Path: utzoo!utgpu!news-server.csri.toronto.edu!mailrus!uunet!cbmvax!peter
From: peter@cbmvax.commodore.com (Peter Cherna)
Newsgroups: comp.sys.amiga
Subject: Re: Commodore Top Management
Message-ID: <10835@cbmvax.commodore.com>
Date: 12 Apr 90 19:44:26 GMT
References: <16463@snow-white.udel.EDU> <5560@sugar.hackercorp.com> <656@vela.acs.oakland.edu> <11066@bsu-cs.bsu.edu>
Reply-To: peter@cbmvax (Peter Cherna)
Organization: Commodore, West Chester, PA
Lines: 36

In article <11066@bsu-cs.bsu.edu> mseidle@bsu-cs.bsu.edu (Mike Seidle) writes:
>
>If CBM put
>16M into Advertising, why is it I can't find an add in any of the
>big (Infoworld, UNIXweek, PCmagazine, PC World, PC Week, MAC week) 
>magizines ?  The Amiga is an excellent personal system which suffers from
>an image problem, and wasting an advertising campain on current Amiga
>Users (where else did it go ?) was not the way to become legit.

Sorry.  I guess it was all spent on fly-by-night low-circulation
magazines like like Time and Newsweek :-).  I think you will find that
the advertising campaign most definitely has raised awareness of the
entire Amiga product line.  This is good for everyone.  Several
software producers, for example, have said that it was like on January
1st, somebody turned on a big switch.  Well, 15 million dollars makes
a big switch indeed.

>	Sorry if I stepped on any toes, but I'm having trouble making up
>my mind on buying an Amiga, Atari, 386, or a Macintosh.  I don't want 
>to buy another computer which gets dumped (like my first the TI-994a).
>I hope CBM gets it all togather, because everyone is closing in on their 
>niche.  Unfourtunatly, in the buisiness, only IBM can work a miracle, and
>get credit for it :)

I am (along with countless others) banking a lot more than the money
I spent on my Amiga on the product's success.  I'm not shaking in
my boots.

>Mike 

     Peter
--
     Peter Cherna, Software Engineer, Commodore-Amiga, Inc.
     {uunet|rutgers}!cbmvax!peter    peter@cbmvax.cbm.commodore.com
My opinions do not necessarily represent the opinions of my employer.
"Taking care of business... and working overtime"