Path: utzoo!utgpu!news-server.csri.toronto.edu!mailrus!wuarchive!uwm.edu!lll-winken!decwrl!vixie!asylum!sharon
From: sharon@asylum.SF.CA.US (Sharon Fisher)
Newsgroups: comp.sys.mac
Subject: Re: Did you check out MacConnection's latest ad?
Message-ID: <11411@asylum.SF.CA.US>
Date: 8 Apr 90 00:23:51 GMT
References: <1990Apr03.182332.25225@pmafire.UUCP> <55075@lll-winken.LLNL.GOV>
Reply-To: sharon@asylum.UUCP (Sharon Fisher)
Organization: The Asylum; Belmont, CA
Lines: 15

In article <55075@lll-winken.LLNL.GOV> randy@polecat.llnl.gov (Randy Futor) writes:
>geoff@pmafire.UUCP (Geoff Allen) writes:
>>   The May MacWorld just arrived yesterday.  The thing is huge.  And
>>MacConnection seems to have provided half of the bulk.
>>   Does anyone have a guess as to how much they spent for their 78 page
>>(counting fold-outs) ad?
>We discussed that very thing briefly at the BMUG meeting last Thursday
>& one of the members ( ooops!  excuse me.  "one of the *subscribers*!!
>( hats off to the legal beagles!! ) ) offered a fugure of $18k/page.

Boy, I don't think so.  First of all, I would expect that a 78-page ad
is probably a bound-in booklet, say, rather than simply 78 pages of
MacWorld.  This is lots, lots cheaper because MacConnection has to go
out and print the booklets themselves, but they don't have to pay as
much to MacWorld. Secondly, they *surely* got a volume discount.  Thirdly, I
don't think even MacWorld charges $18K per page of ad.