Path: utzoo!attcan!uunet!aplcen!samsung!emory!mephisto!mcnc!decvax.dec.com!zinn!ubbs-nh!siia!drd
From: drd@siia.mv.com (David Dick)
Newsgroups: comp.sys.mac
Subject: Re: How do the trade magazines get producet announcement information?
Message-ID: <1990May24.220637.16843@siia.mv.com>
Date: 24 May 90 22:06:37 GMT
References: <4121.2657d3d1@vax5.cit.cornell.edu>
Distribution: comp
Organization: Software Innovations, Inc.
Lines: 17

In <4121.2657d3d1@vax5.cit.cornell.edu> pv9y@vax5.cit.cornell.edu writes:


>       Does anyone know how the trade magazines hear about all the
>    product announcements and such that appear each week?  

A major job of public relations people is to get these
news (or "press") releases placed in appropriate magazines.

Editors are flooded with these releases, so there is a lot
of skill involved in writing the release and getting placement.

Basically, editors don't go looking for these--they just select 
from what they receive.

David Dick
Software Innovations, Inc. [the Software Moving Company(sm)]