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From: jlg3@uafhcx.uucp (Jennifer L. Garner)
Newsgroups: comp.sys.amiga
Subject: Re: Getting over a major hurdle
Summary: Multimedia marketing
Message-ID: <4719@uafhp.uark.edu>
Date: 4 Jun 90 03:04:38 GMT
References: <794@sagpd1.UUCP> <327@tlvx.UUCP>
Sender: netnews@uafhp.uark.edu
Organization: College of Engineering, University of Arkansas, Fayetteville
Lines: 30




The Amiga is going to make even more of a name for itself, we feel. We are
developing a mid-end to high-end multimedia workstation which will include
16 bit digital audio, near broadcast quality graphics, and an integrated 
video editing package, as well as bundling the best of the third-party 
titling and animation/3-D graphics software, all tied together with SMPTE
time code through our custom shell software.

We intend to market the system very hard to specific niche markets. We have 
personal contacts within our first intended niche market, for which our 
workstation will represent a 75% reduction in their production costs in 
the first year. We intend to hit the appropriate trade publications, take
an active role in the training aspects and production of customer projects, 
survey existing facilities for potential markets, and maintain a constant
refinement of our system as we go.

Our approach is to sell the SYSTEM, promoting the Amiga indirectly as the
core of our product. We intend to look at our system from the perspective
of non-Amiga users, developing our products based on ease-of-use and 
flexibility.

Don Kennedy
Jim May

Vision Quest