Path: utzoo!attcan!uunet!tut.cis.ohio-state.edu!ucsd!rutgers!deejay!bench!silos
From: silos@bench.sublink.ORG (Paolo Pennisi)
Newsgroups: comp.sys.atari.st
Subject: Re: How is Atari doing in Europe?
Summary: italy
Message-ID: <456@bench.sublink.ORG>
Date: 31 May 90 01:44:10 GMT
References: <1446.265e45ff@miavx1.acs.muohio.edu>
Organization: Paolo Pennisi, Milano Italia
Lines: 32


I can say how Atari is doin' in Italy.
I'm a proud owner of a Mega ST 2 but i'm quite disappointed by
the marketing policy Atari Italy showed during last years.
Atari Italy is surely the subsidiary led in the closest way to the
US mother company.
Lack of advertising, when ads showed on newspapers and tv they were
futile, silly sometimes also wrong (PC advertized as ST etc).
In italy there has been a modest penetration of STs and Megas in the
market. Amigas share the most, along with a lot of low cost PCs like
Amstrad.
Sincerely today Atari has nothing to say nor in Italy, nor in the rest
of the world. They showed the wrong policy of squeezing the orange to get
the last drop of bucks, without investing enough time, people and money
in the development of a future for their products.
The St, and then the Mega were very good products. Now they are out of
date, slow and with limited expandibility.
Atari upgraded the TOS too slowly, there were and there are many bugs,
not compatible with a professional use. The lack of upward compatibility
with 68020/30, the too close architecture kept locked to video clk 
frequencies and other amenities has killed the ST. Atari in Italy
was and is just for hackers... Why the Tramiel family, instead of producing
tons of vaporware and disillusion didn't give ST a real SCSI, a bug free
op sys, real expandability and a child, more powerfull to satisfy the
incoming needs of the new markets.
Atari in Italy is doing BAD....
   Paolo.
-- 
 (ARPA) silos@bench.sublink.ORG				Paolo Pennisi
 (BANG) ...!deejay!bench!silos				via Solari 19
 (MISC) ppennisi on BIX & PTPOSTEL			20144 Milano ITALIA
----< S U B L I N K  N E T W O R K  : a new way to *NIX communications >-----