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From: amherasimchu@amherst.bitnet
Newsgroups: comp.sys.mac.misc
Subject: SEX! (Now that we've got your attention...)
Message-ID: <9680.2690a1c5@amherst.bitnet>
Date: 3 Jul 90 13:46:45 GMT
Lines: 38

Was in Boston the other day, saw something interesting that I thought I'd see
what people thought.  (Pushing the software piracy and other misc out of the
way.)

I was in Harvard Square at the Newstand near the T entrance.  I was browsing
across the magazines and saw the new issue of MacWorld sitting pretty right
next to Playboy and Penthouse.  It was like that at three other newstand also.

I didn't really think much of it at the time.  Then I saw the July issue of
MacUser on E-Mail.

Stop right there.  Have you seen the cover of MacUser?  Have you noticed the
last three covers of MacUser?  What is going on here?  I remember MacUser's EIC
saying that their magazine was for the "power user," the die hard hackers,
programmers, and users who were looking to get the most out of their Macs.

And then they have a cover with a woman seductively licking a stamp for e-mail?
Seems like using sex to sell is finally making it's way into the software
industry.  It's a trend that I'd like to see stopped.  (Not by law, but by
taste.)  Is sex really selling software?  Is sexists sex really selling
software?  (Please, no flames.  This is a trend that seems to be accellerating. 
I'm looking for a discussion on this.)

Amiga's magazines are starting to use more sex on their covers.  Women dressed
in scanty bathing suits. in front of monitors.  Etc.

Where's it going?  Does it matter?  Will we see a row of beautiful women in
bikinis holding a joystick and a monitor to sell the new version of Donkey Kong
Four or WordMaker 6.0?

________________________
Andrei Herasimchuk			Disclaimer:
Marketing Director			These are my opinions.  Please
Specular Int'l				don't repeat them to my boss
					'cause he hears them everyday already!
bitnet: amherasimchu@amherst
snail: P.O. Box 888, Amherst, MA  01004-0888
	413.256.3166